Kura Corporation Begins Selling Whole Sardine Sushi!

eho maki 2.jpg

Every year, on February 3rd, Japanese people celebrate “Setsubun”, which is the day before the beginning of Spring in Japan. As part of this celebration it is tradition to throw roasted soybeans out the door, which is meant to purify the home and ward off evil spirits.

Another tradition is the eating of “Eho-Maki”, which are “lucky direction rolls”. You eat them on the night of Setsubun, while facing the “lucky direction”–which is different each year.

And this year, Kura Corporation, which manages many sushi restaurants is releasing their own version of Eho-Maki. Beginning on January 5, 2019, they will begin selling Eho-Maki which contain a whole sardine!

eho maki.jpg

I’m sure this looks a bit shocking at first, but I’m sure it will be very tasty. What do you think? Will you get some of this Eho-Maki?


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