JR East Cross Station Co., Ltd. is bringing back its 4th annual Suica Summer Festival this July at Tokyo Station — and it’s packed with penguin-powered fun. 🐧☀️

Fans can shop exclusive new Suica Penguin merch, join a Suica lottery, snap photos with the iconic Suica Penguin, and enjoy special pop-up stores.

The celebration is extra special this year as East Japan Railway Company prepares to retire the beloved Suica Penguin at the end of 2026, making this a heartfelt send-off for one of Japan’s cutest transit icons.

Date and Time: July 24th (Fri) – July 26th (Sun), 2026, 9:00 – 20:00
Location: JR Tokyo Station, B1F, inside the ticket gates